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The History of Lego begins in 1932 at a Danish carpentry workshop and continues in the 21st century as a popular line of construction toys and related products and services, including Lego board games, retail stores, Lego video games, Lego films, Legoland theme parks, and even Lego Serious Play consultant services, with a significant impact on various areas of popular culture. Despite its expansion, the company remains privately held.